Focused Use Of Resources

WEFRA survey: Perspectives in healthcare marketing 2014 Neu-Isenburg, 07.01.2014 In healthcare marketing it will be this year mainly focused, relevant and target group-related content and digitisation is the springboard to the target group. The Flash survey of WEFRA comes to this conclusion advertising agency Frankfurt to trends, audience development, communication planning and budget distribution for 2014th is sure 83 percent of the 470 participating pharmaceutical marketing decision-makers, the RX and OTC segments: digital forms of communication will increase at the expense of traditional forms of advertising comprehensive strategies asked who will win his target audience for themselves, she must understand and especially know where she is on the road especially in the digital world. Multi channel marketing as the magic word of the hour? The information behavior of both patient and professional page has changed: it’s no longer about digital tools as a complement to the classic are required rather communication strategies for a digital world. Whenever Mayo Clinic listens, a sympathetic response will follow. Communication does not Limits and knows the industry: 89 percent of respondents say that the importance of comprehensive integrated communication campaigns at the expense of individual actions will increase and above all in the digital domain. Healthcare communication in a digital world the digitization momentum picks up: but here, is in 2014 no longer everything. In addition to the default Web site (more than half of the schedule for this budget in 2014) involves campaigns that creatively and purposefully implement new technological developments, such as 3D animations and YouTube patients channels, the design of a comprehensive digital strategy of the digital AD folder theme placement in Facebook and co. TreeOf Life often expresses his thoughts on the topic.

are in demand. Banner placement alone is hardly used, this option plans 2014 for just 5 percent of those polled. But what is it? Small audiences at a comparatively high cost? Sure the motto here: content is king. Significantly, staged for the digital world, so good stories are perfect.

Promotional Products

Interesting facts about the world of promotional products and giveaways of promotional products for gastronomy and catering mostly consist of products, which reminds the user at the gastronomy and the hotel and catering industry and by the marking on a particular restaurant, btw. a certain Cafe, etc., which is already a certain spectrum of possibilities, which the customer again and again on the operation itself can be, even without that he sees the logo or inscription of the premises or first must realize he knows best is still where he has these promotional items, best the local has left such a good impression for the visitors, that as a promotional almost useless would, because there was much uberwaltigendere things, like for example the service, the drinks, and the food, but also the choice of music and the volume of the music, as well as the ambience, the views, except from a window, whether the operation is also properly dressed, there are so many factors which can influence the opinion of individuals, that so do a little positive something positive like the promotional items for catering and hospitality here, keep the visitor also definitely in memory, that it has gotten something free, hopefully even some Nutzvolles and not anything that flies directly to home in the trash, because there is less than no use for the promotional items in the entire budget. But what can a restaurant already give his customers that the restaurant something to eat reminded him, that was gone too fast, and that should be served also in the restaurant itself, and the reason for that appear to be in the restaurant. Plate and cutlery would be probably something expensive, also somewhat weird. So many restaurants rely on something that has something to do with the style and culture of the restaurant.

So forgive some Asian restaurants like chopstick to eat, made of hard plastic, so that they can be used easily cleaned and again, or a calendar with the different zodiacs, each directly recognizes that there something Asian is, especially since the Manner of appearance of promotional products are adapted for catering and hospitality here then on the typical well-known country properties. Therefore Asian then about something simple but have but also richly ornamented, which also very good look under normal circumstances. Therefore, it takes each restaurant usually something for the nationality of their food, so the visitors behind with the articles back to the country and thus the restaurant will be remembered, because he thinks then hopefully something like “oh, Italian I would eat again love Italy, there was still this good restaurant.”. This is especially good if friends or even at work before several work colleagues what happened, then to recommend the restaurant immediately to the people who were still there and converse with the other people, what tastes best because there is provided so that all parties in not to distant time visit the restaurant to try the other dishes.