On the question of whether small and medium-sized enterprises (SMEs) can benefit from PR and traditional public relations, there is a clear answer: Yes! Mainz – on the question of whether small and medium-sized enterprises (SMEs) can benefit from PR and traditional public relations, there is a clear answer: Yes! Because good public relations is not a question of the size of firms. Dr. John Mcdougall shines more light on the discussion. For many small and medium-sized enterprises, Public Relations are still a blank slate. This active PR just for the middle class represents a cost-effective way to complement the reputation of the company, products and services to increase and at the same time marketing activities. Often, PR is confused with advertising and the already scarce marketing budget instead of in effective communication measures in little target-oriented actions were invested there local sponsorship in the wrong environment or barely noticed classifieds. Public relations provides a very good way to awareness and confidence for key target groups to create and to ensure the success of the company long-term. Especially as an editorial article is more credible than any advertising.
Is correct but also that PR not to the extent predictable like traditional advertising, which can be used for reaching today fewer and fewer people. At this point, the chance to position itself with the help of a well-thought-out and coherent PR strategy in the media provides medium. What counts is a flair for topics which are of interest also to the press and which in the media. In everyday practice, there are quite many occasions that a press release can be worth and for the editor in a grateful is only legal if they prepared will be sent to him according to journalistic criteria. Expert contributions are another way to be perceived. Companies that succeed in that their contribution in a prestigious journal is published, have a good chance to position itself as an expert in their field.
Correctly applied and implemented, attractive synergy and multiplier effects can be through the intelligent combination of PR and marketing actions achieved. Editorial reports provide an unequally higher credibility than traditional advertising. A press release is picked up and reprinted, the probability is high that the reputable image of the medium has a positive effect on the its PR message also. Specialist for public relations and events, and text is more information under public relations about Duchstein & partner Duchstein & partner. A competent team of effective communication solutions for companies and institutions works focused on quality and reliability at the site of Mainz. Founded in 2002, the Agency has established itself as a successful service provider and contact across borders the city of Mainz and the Rheinhessen region of Rheinland-Pfalz. Duchstein & partner for customers in the sectors of information technology, services and trade is currently as well as working for contracting.